Different Types of Logos
Logos are graphic symbols or emblems identifying a company, brand, or product. They are a way for businesses to represent themselves and visually create a memorable first impression. Different types of logos include wordmarks, lettermarks, pictorial marks, abstract marks, combination marks, emblems, and mascots. Wordmarks rely on typography, while letter marks use letters to create a shorter version of a brand’s name. Pictorial marks use images or symbols, while abstract marks are more stylized and made up of shapes and colors. Combination marks combine typography and imagery, while emblems merge typography and imagery into a badge-like design. Mascots are illustrated characters representing a brand’s personality, values, and message. The choice of logo type is contingent upon the target demographic, brand personality, and messaging, as each offers distinct advantages.
Monogram Logos (or Lettermark Logos) and samples
Two or three letters, usually the brand’s initials or the company name, make up monogram logos. These logos can be quite creatively and uniquely developed, but they typically have a more minimalist and straightforward design. The primary purpose of a monogram logo is to create a memorable and distinctive image representing the brand or the company.
Here are some examples of famous monogram logos:
- Louis Vuitton
- Chanel
- HP (Hewlett-Packard)
- YSL (Yves Saint Laurent)
- NBA (National Basketball Association)
- IBM (International Business Machines)
- VW (Volkswagen)
- CNN (Cable News Network)
Lettermark Logos
Types of Logos
Lettermark or monogram logos consist of the company’s or brand’s initials. These logos typically use typography as the primary design element and are designed to be easily recognizable and memorable. They are commonly used when the company name needs to be shorter or simpler to use directly as a logo.
Here are some examples of famous lettermark logos:
- IBM (International Business Machines)
- HBO (Home Box Office)
- NASA (National Aeronautics and Space Administration)
- ESPN (Entertainment and Sports Programming Network)
- HP (Hewlett-Packard)
- H&M (Hennes & Mauritz)
Wordmark Logos and examples
In wordmark logos, the brand or company name is presented in a distinctive font or typography. Wordmark logos employ the whole name as opposed to lettermark logos, which use the first letters. This is advantageous when the name is brief and simple to recall. Wordmarks typically make use of distinctive custom fonts that are specific to the brand in order to stand out and be memorable.
Here are some examples of famous wordmark logos:
- Coca-Cola
- Disney
- Visa
- FedEx
- Amazon
Pictorial Mark Logos + Work Samples
Pictorial Mark logos, sometimes referred to as logo symbols, are made up of a single image or mark that stands in for the company or brand. These logos are excellent for brand awareness since they are memorable and easily recognizable. Pictorial Mark logos work well when the company or brand does not have a unique or memorable name or when the symbol can represent the brand more effectively than words.
Here are some examples of famous Pictorial Mark logos:
- Apple
- Nike
- Target
- Mercedes-Benz
- Adidas
Abstract Logos Marks + Samples
Abstract logos, or abstract marks, use a unique, symbolic visual element to represent the brand or company. Unlike Pictorial Mark logos, which represent a specific object, abstract marks are more conceptual and use shapes, lines, and colors to create a unique design. Abstract logos are versatile and useful for brands that want to convey a sense of innovation and creativity or emphasize their uniqueness.
Here are some examples of famous Abstract Logos:
- Pepsi
- Nike
- Adidas
- BP
- Airbnb
- AT&T
Mascot Logos + Examples
different kinds of logo
Mascot logos use a personage or object to symbolize the brand or business. They are a wonderful option for brands that want to project a warm and welcoming image because of their propensity for playfulness, enjoyment, and approachability. Sports teams often use mascot logos, children’s products, and food brands.
Here are some examples of famous Mascot logos:
- KFC’s Colonel Sanders
- Pillsbury Doughboy
- Kellogg’s Tony the Tiger
- Planters’ Mr Peanut
- Michelin Man
- Pringles’ Mr Pringles
Combination of Mark Logos and Work Samples
A combination mark logo is a logo that combines a word mark or letter mark with a symbol or icon, creating a unique and memorable design that incorporates both visual and textual elements. Combination mark logos are adaptable and may be utilized on a variety of products and platforms, including apparel and social media.
Here are some examples of famous Combination Mark logos:
- McDonald’s
- Pepsi
- FedEx
- Burger King
- Mastercard
- Lacoste
The Emblem and Samples
Emblem logos consist of a symbol or icon enclosed within a shape, such as a circle or a shield, with text surrounding the symbol. Emblem logos are frequently used by governmental organizations, academic institutions, and high-end corporations.. These logos often convey a sense of heritage, tradition, and authority.
Here are some examples of famous Emblem logos:
- Harley-Davidson
- Starbucks
- NBA
- BMW
- US Postal Service
- Yale University
Designing different types of logos
When designing different types of logos, the key is understanding the brand’s personality, target audience, and values. Here are some general tips for designing different types of logos:
Wordmark logos: Focus on typography and choose a font that reflects the brand’s personality. Use color, spacing, and alignment to create a balanced and memorable design.
Symbol or Icon logos: Create a simple and recognizable symbol or icon unique to the brand. Use color, shape, and negative space to create a clean and memorable design.
Mascot logos: Design a memorable and approachable character that reflects the brand’s personality and appeals to its target audience. Use color, shape, and typography to create a cohesive and consistent design.
Combination mark logos: Combine a wordmark or lettermark with a symbol or icon to create a unique and memorable design. Use color, typography, and spacing to create a balanced and cohesive design.
Emblem logos: Design a symbol or icon enclosed with a shape, such as a circle or a shield, and surrounded by text. Use color, typography, and negative space to create a classic and memorable design.
Regardless of the type of logo, it’s important to keep it simple, distinct, and memorable. It should be scalable to be used in various sizes and mediums. Finally, the design should reflect the brand’s personality and values to communicate its message to its target audience effectively.
Different types of logos designed by ChistaSoft
types of logos with examples
Chistasoft company uses one or more types of logos or a combination of them in logo design and the creative design of unique logos for its customers. Logo design requires a deep knowledge and understanding of the brand’s values, personality, and message, and each logo is specific to that brand. Therefore, choosing a skilled and experienced design company that can create a logo that accurately represents the brand and its audience is essential.
The article was complete and comprehensive, and the different types of logos were well explained.
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Designing a professional logo makes a positive impression on the minds of the audience.
A logo is a brand identity that indirectly engraves the personality of your brand in the mind of the customer.
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The types of logos were explained very well, and practical examples were mentioned.
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Each of the logo design styles can create a good visual effect for the audience if they are expertly designed. But the important thing is that a logo will succeed only in its proper place.
The requirement to find this position is that the designer should be aware of the types of logo styles and their applications in order to design a suitable logo by examining the goals of the brand and the target community.
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Your company’s logo serves as its visual image, thus naturally, everyone strives for the best possible logo. Moreover, a lot of companies worry excessively about the creation process, even though it’s not that difficult. In essence, there exist just three primary categories of logos: combination marks, wordmarks, and icons.
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Emblems have existed since forever. This logo type has the power to give your brand a traditional feel. Unlike other types of logos, they are often richer in detail which gives your brand a sophisticated look.
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If you are an employer and you plan to order a logo for your business, you should be familiar with various logo styles and see different logos so that you can correctly identify your taste.
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As these logos have more of a traditional feel, this type of logo is often used by organizations, universities, government agencies, etc. Think of the Harvard logo, the Yale logo, NASA, or the NFL. All of them are emblem logo types. Some popular brands choose this type of logos as well, such as Starbucks or MasterCard.
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Mascot logos feature a character that is graphically created. Usually, the figure is humorous and cartoonish. Mascots take on the role of the brand’s spokesperson. Kids and families are drawn to this kind of logo. Businesses frequently utilize individuals costumed as their mascot logo to draw attention to their products in public areas.
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When giving feedback to your designer, have a realistic view of the design. Do not expect miracles from your logo design. Your logo may not be admired by everyone instantly — they haven’t been part of the strategy and design process, nor the thought process behind it. People usually don’t respond emotionally to a logo initially. But if the design is impressive, professional and unique they’ll gradually build a relationship with it.
What is the current price of a minimal logo design?